E-commerce site

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Site creation
e-commerce (online store)

Your online store

The creation of an online store is a website development project whose objective will be to sell your products and/ or services.

On many points, you will be asked the same questions as when building a real store: positioning, product catalogs, stock management or custom development).magento, prestashop, showcase, invoice, payment, communication… are terms belonging to the same lexical field and whatever the technical solution subsequently envisaged (CMS

Many steps are necessary to create your future e-commerce site. Thus, the PARTILHA ESMERADA agency will support you step by step in expressing your needs to create your sales platform.

Thus, the specifications will break down all of your needs. Our support will allow you to be very rigorous and have full control of your site project to sell all your products and services online.

In this article, we will assume that you have already carried out your market research, your forecast turnover and that your communication strategy is clearly defined.

The stages of the project

1-The presentation of the project

The global approach allows you to outline the guidelines for your project. We will discuss the following points together:

  • the context
  • challenges
  • products
  • the objectives of the project
  • the intended targets

2-The site tree

Organizing your site is comparable to arranging your shelves and products in a real store. For the Internet user, your customer, the path must be clear, intuitive and attractive! It is therefore essential to carefully study the following elements:

  • topics
  • the pages
  • the articles

3-The graphic charter

As soon as they arrive, visitors to your online store will be immersed in your visual universe, that of your company. Therefore, you must have a clear vision of this universe and demand that the one designed for your e-commerce site is most in line with your identity. The quality of its production must be optimal, because let us never forget that an Internet user has acute zapping syndrome. A graphically unattractive site will only keep an Internet user for a few seconds. To avoid this disaster, it is imperative to be accompanied by competent graphic designers. PARTILHA ESMERADA will provide you with an artistic director to study the following objectives:

  • ergonomics
  • work on identity
  • creating wireframes
  • creating models
  • integration of models

4-The description of the functionalities and services at the front office level

An online store is a website whose functionalities allow your Internet users to circulate in your virtual store with a basket in hand for ideally fill it with your products and services before checking out. Good questions to ask yourself are:

  • the journey through the store
  • organization of the store
  • product presentation
  • the search engine
  • Sorting products: by price, colors, categories…

5-The description of the functionalities and services at the back-office level

Yes, an e-commerce site also has its back shop, a real management tool. Did you doubt it? As in reality, the functionalities are comparable since the management issues are the same:

Product catalog management

  • products List
  • add a product
  • sort the products

Order management

  • statistics
  • invoice management
  • edition of delivery note
  • sending notifications by email
  • tax management

Inventory management

  • management specific to the online store or connected to an existing database?
  • management of product catalogs
  • critical threshold management
  • management of sales operations

User Management

  • access to user information
  • user moderation

Content management

  • adding/modifying categories
  • management of the graphic template

6-Technical specifications

Certain technical specifications specific to this type of web development project will require you to pay particular attention to them. On this occasion, we will analyze the following management needs with you:

  • customer area management
  • order management
  • payment management
  • stock management
  • management of promotional operations
  • cross-selling management
  • management of discount vouchers
  • loyalty

7-Description of possible specific developments

To stand out from your competitors, you will undoubtedly have the idea of ​​very specific features or objectives relating to the use of social networks. We will talk about it at this stage:

  • interactions with social networks
  • special features

8-Accommodation arrangements

The issue of an online store is crucial since it represents for you the means of earning money. Any e-commerce solution must therefore be hosted in optimal conditions. And as all online stores have their particularities, together we must study a hosting solution specific to your needs for you!

  • study of expected traffic
  • online store size assessment
  • analysis of the most suitable solution (the technical characteristics of the server)
  • the means of supervision put in place

9-Corrective and evolutionary maintenance methods

A website is comparable to software. You are used to application updates to address certain bugs visible or not to the end user. An online store being a tailor-made development by definition, various more or less significant anomalies may appear and this is “normal”. This is why it is important to define the necessary levels of responsiveness technical support who will have to supervise your site and intervene very quickly if necessary. a>

On the other hand, as your needs also evolve over time, a strategy for monitoring and managing developments and changes must be put in place. To meet your needs each time you ask for it, support must specifically fit these new developments. We will have to study the following sensitive points with you:

  • crisis management
  • technical support
  • future developments envisaged

10-Domain name management

For the address of your future website and the setting up of your new associated email accounts, we will have to study how to manage all the operations linked to the management of your domain names:

  • the study of domain names for the store
  • the selection of one or more domain names
  • choosing the domain name for the online store
  • domain name management (ownership, administrative and technical)

11-The planning of the online store project

In conjunction with the project manager, you will establish a project progress schedule structured by stage. This will allow you to master and validate the different important phases.

12-The quote!

That’s it, your project is taking shape in your head and you are ready to take the plunge. Dare (finally) to meet your web agency to define your exact needs and ask for a financial estimate.