Improved conversion rates

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Optimizing your conversion rate with behavioral marketing

The customer must be at the heart of your marketing strategy, your priority is to enrich their experience. To be as close as possible to his expectations, you must know him, anticipate his needs, satisfy him, and even delight him. For all this, behavioral marketing is essential. It allows you to analyze and monitor its behavior on your website in order to optimize it and improve your conversion rate. What are our methods for doing this and what do you have to gain?

What is behavioral marketing used for?

Implementing a good natural referencing campaign has allowed you to increase internet user traffic to your site. However, consumers are still not engaged enough. Sales made on your e-commerce store are moderate, subscriptions to your newsletter or online downloads of your white papers are rare! Your conversion rate is low. What is the solution ?

A behavioral marketing campaign. It is complementary to good SEO.

Its objective is to better know and understand the behavior of visitors on your site. Their profiles, the analysis of their expectations and the visualization of their purchasing journey will no longer hold any secrets for you. By doing so, you will be able to offer them optimized content that is much more suited to their needs.

Being able to deliver the right message, at the right time and to the right person, is good for them and profitable for you: your conversion rate soars!

A behavioral marketing campaign relies on very effective analysis tools.

What are our methods?

We act in 3 stages: an analysis phase, then testing your visitors, finally a phase of improving your site based on the results obtained.

  • Powerful solutions allow you to collect a large amount of information about your site’s users. These are tools for analyzing their behavior, such as heat maps (highlighting clicks by area of ​​your pages), or audience analysis such as Google Analytics, AT Internet or Piwik for example.
  • Once your audience is better understood thanks to the analysis of the statistical data collected, we can question their behavior regarding the improvements that can be made to your site. These are dynamic tests which have the advantage of being able to be carried out in real time. We offer several optimization solutions to your different customer profiles then we compare the conversion rate obtained on each of them to then keep the best.
  • The optimization of your website can begin. The technical architecture of your site will be corrected to offer a better customer experience (navigation, ergonomics, loading speed, mobile compatibility, impeccable SEO, HTTPS for your e-commerce site, etc.). The editorial, the design of your site and your visuals will be taken care of. You now know the needs and opinions of your prospects and customers. Designing quality, relevant content for them is much easier.