Digital strategy
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Digital strategy,
definition and management
You want to develop your business on the web. An action plan on digital media has become essential to the performance of your business.
To ensure that all the digital marketing actions you implement are effective, our teams will develop an action framework for you: a digital strategy .
It is necessary, whatever the objective(s) which influence the actions you wish to deploy.
How do we develop an effective digital strategy?
A digital strategy is based on principles identical to any communication plan.
We define its objectives with you, but also its targets, the message you wish to convey and the preferred distribution media.
We analyze the market:
Before any action, an inventory of your brand and your business on the web must be carried out.
To do this, your strengths and weaknesses regarding your project are identified and the opportunities to be seized are identified. A benchmark operation is set up. It allows you to know the trends and identify the actions of companies, competitors or not, which are working and those which are better to avoid.
We define your objectives together:
Increasing traffic to your site, generating leads or boosting your sales on the web do not involve the same actions! Your goals should be clear. To define them, we help you ask yourself the right questions.
We choose your supports:
We have determined your objectives and targets together. After having defined the budget that you can allocate to your digital strategy, we choose the communication channels that you will be able to use.
Depending on your needs and possibilities, you can invest in social networks, set up a newsletter, a showcase or e-commerce website , a blog, a mobile application, etc.
We create your content:
Any digital strategy requires the regular creation of quality content adapted to the chosen medium. Indeed, you do not communicate in the same way on social networks or on a blog! We are therefore talking about editorial strategy .
Your content must be targeted to interest your customers and optimize its distribution.
Careful content also allows you to better position yourself on search engines.
Our teams work with quality web editors who design careful, adapted and SEO-optimized texts for you.
We optimize your SEO:
A good digital strategy involves natural referencing (or SEO) work for your website and blog. It improves visibility on search engines. If you already have a website, we can start with an SEO audit of your site.
We analyze your results:
Once your digital strategy is deployed, you must analyze the results. For it to remain efficient, it must be scalable. We adjust your strategy as we analyze the data.
