Visual identity
- OUR SERVICES
Editorial strategy, design and management
Your business needs a strong image to be recognized and identified immediately by your customers and prospects. Equipping yourself with an impactful visual identity will make this possible. Created to measure, it conveys your values and reflects your activities on all your communication media.
Its design should not be done lightly. It requires thinking through in-depth analysis and reflection.
We suggest that we identify your needs with you before moving on to creating your identity.
1) What does an effective visual identity offer?
The logo
First of all, there is a logo (or logotype). It identifies your brand, your company. Generally composed of an acronym and a typography in the name of the company, a typography alone or an acronym alone, it is the first impression you give of yourself. It must convey the right message at a glance, be impactful and long-lasting.
It is essential to ask yourself the right questions before designing it, because you have no room for error. What are your values? What sets you apart from the competition? Who are your target and the message you want to send them? What colors are best suited to your industry? What type of typography do you like? Do you want to make a difference or follow the trend? A logo can play, for example, on the artisanal side of your profession or opt for a more contemporary, minimalist image, etc. Our team will help you express your needs and reveal your desires.
The graphic universe
Your company’s visual identity is more than just a logo. This must be accompanied by the choice of typography, shapes, colors, pictograms and iconographies. The whole then allows you to offer a personalized and coherent graphic universe on all your communication vectors.
The graphic chart
You must be able to apply and display your visual identity consistently on all your communication media. Your service providers must be able to do the same. To do this, we compile the rules that we will define with you in a user guide: the graphic charter.
Example of a range of colors for a wine site
2) Where should your visual identity appear?
To be fully effective, your visual identity must be deployed in line with your company’s strategy. It must appear on all of your printed and digital communication media.
Printed communication media
All your correspondence papers display it: business cards, letterheads, envelopes, etc. It is also available on your brochures, flyers, posters, kakemonos and adorns your vehicles and packaging.
Digital media
Your digital communication media must not escape the rule: the design of your website, your e-mailings, the mobile design of your applications, the interfaces of the tactile media offered to your customers, all adopt your visual identity. To do this, we design a graphic charter that meets and adapts to the specific needs of digital.
Whether you need a design for a new project or want to review your visual identity, contact us to tell us about your vision and bring it to life.
